# Chart Distribution Package — Exhibit 1

**Date:** April 2026
**Asset:** Exhibit 1 — "The denomination mismatch" (headcount vs. exposed wage bill by layer)
**Goal:** Get this chart in front of 20 people who can write about it, cite it, or forward it.

---

## The Email

**Subject line options (pick one):**

1. 90% of energy's AI-exposed wage bill is above the field
2. We ranked 404 energy jobs by AI exposure. The picture flips when you count dollars.
3. The rig floor isn't where AI hits energy first
4. Energy AI research — one chart that reframes the whole sector

**Body:**

> We benchmarked 404 energy positions on AI compressibility — the first time anyone's scored the full stack from roughneck to board director in one model.
>
> The punchline: rank the industry by headcount and physical operations dominates. Rank it by exposed dollars and the picture flips — advisory, capital markets, and corporate functions carry 90% of the exposed wage bill.
>
> The filing cabinet gets AI before the wellhead does.
>
> Full research (open dataset, published methodology): https://sunya.ai/research/decision-stack
>
> Happy to walk through the model if it's useful for anything you're working on.
>
> Raj
> Sunya Research
> raj@sunya.tech

**Footer for chart image:**
`Source: Sunya Research · Energy Decision Stack v32.1 · sunya.ai`

---

## The 20 Targets

Build this list before sending. Find real names using LinkedIn and recent bylines. These are categories — you need specific humans.

### Energy Journalists (aim for 6-7)

| Slot | Publication | How to find them |
|---|---|---|
| 1 | S&P Global Commodity Insights | Search for "AI" or "technology" bylines on their energy desk in the last 90 days |
| 2 | Reuters Energy | Look for the reporter covering energy transition or energy technology |
| 3 | Bloomberg NEF | Find the analyst who covers energy workforce, AI, or power markets |
| 4 | Hart Energy / Oil and Gas Investor | The editor or senior writer covering oilfield technology |
| 5 | Utility Dive / Energy Dive | The reporter covering utility technology adoption or grid modernization |
| 6 | Energy Intelligence / PIW | Senior editor — this audience loves data-driven analysis |
| 7 | Axios Pro Energy | The lead reporter — they run tight, chart-friendly pieces |

**How to find the specific person:** Go to the publication's website. Search "AI" or "technology" in their energy section. Find the 2-3 reporters with the most recent bylines. Pick the one whose beat matches closest.

### Energy-Focused Investors (aim for 5-6)

| Slot | Firm type | How to find them |
|---|---|---|
| 8 | Energy PE — EnCap | Find the associate or VP who's been quoted in recent deal announcements |
| 9 | Energy PE — Quantum Energy | Same approach — recent press release quotes |
| 10 | Infrastructure — Brookfield Infra | Look for the analyst covering energy transition or digital infrastructure |
| 11 | Infrastructure — KKR Infra | Same — find the person whose deals touch AI or technology |
| 12 | Energy VC | Search for VCs who've tweeted about AI + energy intersection in the last 6 months |
| 13 | Energy credit / RBL — major bank | Find the energy lending group head or senior analyst at JPM, Wells, or Citi |

**How to find the specific person:** Search LinkedIn for "[firm name] energy" and filter by recent posts. Anyone who's posted about AI, technology, or workforce gets priority.

### Energy Twitter / LinkedIn / Podcasters (aim for 5-6)

| Slot | Type | How to find them |
|---|---|---|
| 14 | Energy podcast host — Watt It Takes | Check recent episodes for hosts/producers |
| 15 | Energy podcast host — Columbia Energy Exchange | Same |
| 16 | Energy Substack writer | Search Substack for "energy" — find writers with 5K+ subscribers covering oil/gas or power |
| 17 | LinkedIn energy voice | Search LinkedIn for people with 10K+ followers who post about energy markets weekly |
| 18 | Energy Twitter/X | Search for accounts with 5K+ followers who regularly share energy research or data |
| 19 | Industry conference organizer | CERAWeek, BNEF Summit, or similar — find the program director |
| 20 | Academic / think tank | Columbia CGEP, MIT Energy Initiative, Resources for the Future — find the researcher covering AI + energy |

---

## Chart Export Instructions

Export Exhibit 1 as a high-res PNG for email/social:

1. Open `index.html` in Chrome
2. Right-click the Exhibit 1 SVG → Inspect → find the `<svg>` element
3. Copy the SVG markup
4. Paste into a tool like [svgexport](https://github.com/nicolo-ribaudo/svgexport) or use Figma
5. Export at 1800×1200px, white background
6. Add footer text: `Source: Sunya Research · Energy Decision Stack v32.1 · sunya.ai`

Or: screenshot at 2x resolution (Command+Shift+4 on Mac with Retina display), crop to the chart area.

---

## Timing & Cadence

- **Send:** Tuesday or Wednesday, 8-9 AM ET
- **Never:** Friday. Never Monday.
- **Personalization:** Change the first line for each recipient. "I saw your piece on [X]" or "Your coverage of [X] made me think you'd find this useful."
- **Follow-up (5 days later, once only):** "Wanted to make sure this landed — happy to walk through the methodology if it's useful for anything you're working on."
- **Then stop.** Don't chase.

## What Success Looks Like

- 2-3 responses (great for cold research outreach)
- 1 mention or share
- 1 conversation that leads to a call

If you get one reporter and one investor on a call, you've won.

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## UTM Tracking

Add UTM parameters to the link so event tracking can measure newsletter → page conversions:

`https://sunya.ai/research/decision-stack?utm_source=outreach&utm_medium=email&utm_campaign=exhibit1_apr26`

Variant for each target type:
- Journalists: `utm_content=journalist`
- Investors: `utm_content=investor`
- Podcasters: `utm_content=podcast`